Some of the major benefits of using recycled paint and coatings are lesser hazards and zero waste disposals that lessen the danger to the environment. Another benefit is lesser costs due mainly to lower expenses, zero waste disposal costs, and lower transportation costs (because recycled paint is produced locally).

A performance and price comparison of recycled and non-recycled paints confirmed the economic and environmental viability of the former. The case of the Portland Water Bureau who used 100% recycled paint to re-paint their water tanks resulted to 75% lesser costs and generated cost-savings of $3,500 for the project.

One of the main problems in the adoption of recycled paint and coatings is the linkage gap between recyclers and users. To strengthen this link, the Internet has been used as a medium to bring recyclers and their markets together. Governments like the state of Michigan also sponsor an online directory listing for recycled materials.

To market recycled paints and coatings further, the EPA allied with environmental agencies and conducted a performance comparison of recycled paints and ordinary paints. The results for recycled paint were generally positive, such as its good performance in metal surface applications, user satisfaction and willingness to reuse, strength and resistance to various environment conditions, and cost benefits. Minor constraints such as wood surface non-adherence and color match problems were encountered.