Color Goes Beyond Aesthetics and has a Psychological Effect on People

November 15, 2011

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Perhaps the most noticeable quality about any paint is its color. Paint and color is a great way to freshen up an area and change the office atmosphere. It transforms a space greatly.

What’s more, color goes beyond aesthetics; it has a particular psychological effect on people and consequently their productivity.

Softer colors are usually calming and allow a healthcare building to feel less institutional, allowing healing to take place more naturally. Deeper colors, mainly when used as accents, can build an individual’s focus and point them in the right direction. For example, when painting an extended corridor, look for areas where its possible to bring in an accent color by means of paint. These colors can guide people through the corridor and make the space seem shorter than it really is.

Furthermore, the use of color in a property will help highlight the organization’s brand. A corporation’s culture and image are usually an inspiration when choosing the color palette for the facility. Consider incorporating the image by re-interpreting the colors into an indoor setting.

Obviously, physical constraints also come into play when choosing paint color. Darker colors tend to cover fingerprints and smudges better than lighter colors. Alternatively, scratches that are deep enough to mark are even more noticeable with deeper colors.

At the same time, the paint should reflect the occupants’ needs and type of business. For instance, the paint used in a building with many elderly occupants should account for the fact that one’s depth perception can weaken with age. While painting a door and the doorjamb the same color may present a clean, crisp look, it also could make it difficult to distinguish one from the other.

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