Ideas for Retail Store Colors to Attract Customers

January 1, 2012

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The type of product line you sell in your commercial retail store will have a lot to do with the colors of paint you choose and the store’s overall decorating scheme. The walls, flooring, countertops, and ceilings all work together to create an identity for your retail store. The interior decor of your business will create a look and feel that will identify your brand and invite your customers to come back to visit, frequently.

As you start to peruse and select different colors, think about what fixtures and features the store already has in place. In the event you have framing, windows and display cabinets that feature a great deal of chrome framing and/or natural wood, you should mirror those colors in your walls and floors. It’s necessary to think about where the natural and artificial light comes in, too. Should there be big windows in the front, ask yourself if they’ve been blocked off by displays and hidden. Keep in mind the fact that darker shades are apt to absorb the light very well. If the space doesn’t have enough natural light, pick colors and flooring that brighten the area and can even reflect the light that does exist.

The next thing to do is think about which colors your customers will like. Children love the primary colors. Light colors are frequently thought of as feminine, although pale blue and green is known for their relaxing qualities. Earthy shades help identify ecologically aware businesses, and they may also be considered somewhat masculine. Earth tones are generally neutrals that go with a lot of other shades and also won’t show soil or wear and tear as easily as other shades might.

Once you’ve considered your prospective clientele, consider the products that you sell. Neon or other vibrant shades may do the trick if your products are somewhat edgy. If your products have to do with business or executive matters, it is possible to exude power and strength by using black or blue trim or accent walls. Black is also a good option for sensuous or sexy product lines, but in that case, metallic, red, pink, cream and deep purple are good choices as well.

Don’t forget to check out walls and floors. It is possible to apply polyaspartic and epoxy floor coating on top of concrete and other existing surfaces, and they can be mixed with colored chips or terracotta strips and tinted just about any color you desire. It’s also very possible to have your business name and/or logo embossed in the floor. Customers will remember it. Your end result should be a floor that is beautiful and requires little maintenance in order to retain its non-slip qualities.

The local painting contractor with experience painting retail stores should have some creative ideas about paints and flooring materials for your commercial retail store. Don’t rush into choosing your retail store decor and color palette and your patience will pay off in the long run. Create the right mood for your customers with color and they will remember your store and come back again and again.

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